5 Powerful Content Distribution Tools To Reach A Massive Audience

So you have created a great piece of content and posted it on your blog. Now, what?

Wait for the audience to discover it and praise it? Of course not. You must think of ways to amplify your content so that it reaches the right audience, at the right time.

Content is created to fulfill a specific purpose and if it fails to reach the audience at the appropriate time, it loses its value.

The secret to success with content marketing is to “provide value”. But in order to provide value, you need to deliver the content to the right audience.

Most businesses focus primarily on production (of content) but they forget about the distribution part. So how will you make sure your content reaches your target audience?

There is a huge amount of content competing for attention; how will you cut through the noise?

Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time.

By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content.

However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content.

Top 5 Content Distribution Tools

Without a solid content distribution strategy, you are only trying focusing on half of the game. So to help you get started with content distribution and reach your target audience, we have listed the top 5 content distribution tools that will help you expand your reach and improve the visibility of your content.

1. SimpleReach

According to Bryan Birsic, the president at SimpleReach, this content distribution tool helps publishers to identify and publish their content that will drive the maximum traffic through various social media channels.

‘The Slide’, which is their primary product, features the most shared (and most likely to be shared) content that the publisher has in his or her archives and persuades the users to share them. Publishers can also feature their highly shared content on various other high authority publishers’ sites.

Their intelligent paid distribution tool offers amazing features like audience targeting, which you can use to target the right audience to showcase your best content on popular channels such as Twitter, Facebook, LinkedIn, StumbleUpon, Taboola and Outbrain etc.

You can even programmatically optimize your content for earned media. Better yet, SimpleReach allows you to shift your spend to drive traffic at a lowest cost.

Their analytics tool offers publishers real-time insights about content performance; while the predictive tool helps you realize which content is likely to perform the best so that you can focus on this content the most.

Image Source: Techcrunch.com

Thanks to its real-time dashboard, SimpleReach provides actionable insights to promote your best content. You can even segment your data using the custom dashboards, which also allows you to set email alerts for everything that’s important to you.

Finally, this tool provides historical reports, which you can use to identify the most effective channels and plan your content strategy accordingly.

2. Outbrain

Outbrain offers a pay-per-click model of content distribution, starting as low as $10 per day.

It helps businesses reach a bigger and more targeted audience. The publishers submit links or RSS feeds of their content, which is then featured at the bottom of leading stories on a number of high authority media sites. These links are labeled as ‘Sponsored’ or ‘Related’ posts.

Using Outbrain, you can promote your own content as well as press coverage related to your business. This content distribution tool accepts almost every content format including articles, slideshows, videos, and infographics. However, Outbrain does not accept any kind of direct sales landing page or even your home page for promotion or marketing purposes.

You should use this tool to target your audience and reach out to them on desktop, mobile or tablet. You can even geo-target your content by region or state and optimize your content for publishers that deliver the best ROI.

One of the most striking features of Outbrain is that it allows you to optimize your campaign directly from the dashboard as well as analyze your spend, traffic, and conversions easily. You can adjust campaign settings as it suits your needs and launch or pause a campaign at any time.

The marketing team at Outbrain claims the links are highly targeted and posted under relevant posts, so it generates 44 percent higher page views per session compared to any other referral program.

Some highly reputable sites like Mashable, CNN, Fox News, etc. are included in the list of publishers under Outbrain, so you can get more eyes on your content by publishing your content on these sites. Outbrain has also introduced a self-serve platform to enable small businesses and blogs to publish their content easily.

3. Taboola

Taboola’s content discovery platform helps businesses and publishers drive more traffic and improve lead generation by getting their content recommended by top publishers.

Similar to Outbrain, once the publishers submit their links, Taboola’s algorithm matches the content with one of the hundreds of premium publisher sites such as USA Today, NBC News, Business Insider, etc.

This content distribution tool provides a great way to monetize your site. The targeted recommendations from Taboola’s sponsored content marketplace will help you generate revenue from your website or mobile app.

Better yet, you can even increase your revenue from native advertising campaigns. With this tool, you can provide a performance-based pricing model to your clients to maximize revenue.

Even businesses selling products and services can generate and improve their revenue using the real-time bidding environment of Taboola-X. And your editorial team is perhaps going to fall in love with this content distribution tool.

Taboola provides complete visibility and inline editorial controls to your editorial team over the website content, allowing them to decide when to refresh content, filer and promote content. Besides, it lets your visitors filter content according to their preference and indexes both articles and videos.

Whenever a visitor clicks on your content, it is showcased through social media, YouTube, your site/blog or other third party sites. Taboola also offers analytics, performance stats and one-on-one support to help businesses achieve their business goals.

4. Xink

Xink is an exclusive cloud-based email signature management software that helps marketers leverage their email signatures to improve the visibility of their content.

Are you wondering how can you distribute content through email signatures?

Just include the link to your best content, news, or any form of content and improve its visibility among email subscribers. Depending upon the size of the contact database, you can create a huge impression for your content.

Use this tool to improve your brand management across organizations, regardless of the device, as Xink also allows marketers to connect email accounts of team members to expand distribution and ensure better and increased impressions for their content.

This means you can not only automate email signatures but also ensure that all your employees have a professional email signature, resulting in thousands of brand impressions each day.

This undoubtedly creates a great branding and marketing opportunity for your business.

Xink makes email signature management very simple with three easy steps. You can either design a custom email signature template or use an existing one; once done, start adding your employees to Xink.

Finally, when you have added all your employees, launch an email signature campaign to boost your brand impact.

5. Inbound.org

Inbound.org started as a small project initiated by Dharmesh Shah of HubSpot and Rand Fishkin of Moz, but it quickly evolved to be the best community-curated hub where the highest quality marketing content can be found.

As a marketer, it is often hard to stay up to date and keep a track of everything, given the large quantity of content published each day. It is humanly impossible to do dozens of blog and email subscriptions and keep a tab on them.

This is where Inbound.org comes in; it is a feed where you can read about things that matter most to you as well as share ideas and participate in discussions.

In addition, you can get answers to your questions from an expert in that particular domain, thanks to the large and ever-growing Inbound.org community.

However, this content distribution channel is not recommended only for self-submissions, but it can be leveraged to share your most newsworthy pieces of content. After posting your content you must encourage the community to comment and reply to your thread.

If you can properly use this tool to showcase your marketing achievements and contributions, you can even win clients or get noticed by industry players. This, of course, is an added bonus making Inbound.org a clear winner.

Wrap

Content marketing is not only about creating amazing content, it is about what happens after you publish it. Creating great content is only half the war won; the next half involves the proper distribution of content. So with these amazing content distribution tools, you will have to worry less about delivering your content to the most targeted audience.

Now you can focus more on producing high quality and valuable content for your target audience and feed them with the most relevant content at the most appropriate time. With these advanced content distribution tools, the distribution becomes more streamlined. So get ready to feature your posts on the highest authority sites and leverage your content to their maximum potential!

Did we miss out something? Tell us your unique experiences about content distribution in the comments.

Guest Author: Kunjal Panchal is a Digital Marketer at E2M, the fastest growing digital marketing agency in India. She is a social media geek, a complete foodie and enjoys trying varied cuisines. A perfect day for her consists of reading her favorite author with a hot cuppa coffee.

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How To Share Compelling Video Storytelling In Your Social Media Marketing

The single most important strategy in today’s content marketing world is using video.

Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period!

No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose out. And in case you haven’t noticed, the platforms for distributing video content online have shifted drastically over the last 18 months.

Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one-to-one branding to a whole new level.

Here are some more shocking video marketing stats…

Now, maybe I’ve scared you a bit, but don’t worry because I’m here to make sure you understand the landscape of all of the biggest, most important social platforms right now. By the end of this article, you’ll have the information you need to dominate at video marketing. I promise.

Social media marketing along with making videos is easy due the flexibility of both components. All you need to know is the right way to use them.

What is a social media video?

The term “social media” covers a lot of territory. Each social network has a unique audience, social videos need to be optimized for different channels.

A video that works on Facebook may need a serious editing before it can work on Instagram. And you might have to take an entirely different approach for a video on Snapchat or Twitter.

If it’s pre-recorded, social videos need to be shareable. You’re not just optimizing for the channel, but for shareability as well. Different things make content shareable, from the emotions it induces, to the traditional story structures it uses.

Live social videos need to be about authenticity and real-time engagement. They should feel like a conversation between you and the viewer.

Many people confuse social media-videos with viral videos, but there is a key difference.

Watch this video of Gary Vaynerchuk as he talks about the power of social media marketing.

The effect of video on each social media platform

Almost all the social media platforms leverage the power of video and now it’s a well known fact that each of these platforms work differently with video.

To master in video marketing and social media strategies, it is very important for you to know the nuts and bolts of each site individually.

YouTube is a library of video content

Let’s get started at the top with the obvious grand daddy of online video “YouTube.” Yes it is huge, with 300 hours worth of video content being pushed to YouTube every minute.

YouTube is valuable for business, for growing brands, and for reaching new audiences. So, it is clear that over the years, YouTube will continue to be a video content giant for businesses and personal brands.

But the problem with YouTube is that it’s in a downward trend compared to Facebook’s 4 billion daily video streams; a number that’s only going to continue to grow with time.

Due to its sheer size, there’s a ton of competition amongst videos on YouTube and all fighting to be seen. When you have a platform with over a billion users, all wanting the same thing (exposure), it’s going to get noisy. And that’s been figured out.

In short, marketers have ruined it. Because of that, it’s much harder to break through the noise which makes hosting your content on the platform much less valuable.

Additionally, YouTube doesn’t have the capabilities of some other growing video platforms, and so far, they haven’t shown signs of catching up.

“So, what exactly are those capabilities other platforms have?” you might ask.

Well, here’s the big one: data. Data, data, data. And the leader in that domain is, without a doubt, Facebook.

Image Source: Skyword

Facebook video content is all-in-one

Facebook content is smart, shareable, and personal. Facebook video for my brand has become the best way to reach my fans on a large scale.

Couple that with their new video ad products for sales and direct response marketing, and the fact that they’re the greatest data company of all time for marketers, and you have some serious reasons to spend some big money on Facebook video ads, and video content.

Just give it a thought. If you’re creating video content for YouTube, and not putting those videos onto Facebook as well, your brand or business is losing distribution on a powerful platform.

Image Source: Warren Knight

And I don’t mean cross channel promotion by simply pasting a link to YouTube on your Facebook page as a status update. I mean uploading the video natively to Facebook, so that it lives in your Facebook page’s video content.

Why? Because right now, Facebook’s Newsfeed algorithm is placing an enormous amount of weight on videos, otherwise known as “reach.”

When you upload videos natively, instead of linking out, you have a much higher chance of your video being seen by your community (and new fans, too). Google and Facebook are competitors, so if you think Facebook wants to have YouTube links perform well in their Newsfeed algorithm, you better think again.

Image Source: Skyword

Facebook Vs. YouTube

YouTube should honestly be concerned; Facebook is already on its way to becoming a massive competitor when it comes to video marketing and content distribution. They are sitting on an enormous amount of targetable consumer data. It creates the ultimate marketing machine.

For example, let’s say you upload a video natively, like I talked about before, about “the best places to eat ice cream outdoors in your town.” You could then spend money on a sponsored video to directly market your brand’s video to people who:

• love ice cream
• live in your area
• have kids.

Automatically, you’re reaching the audience who is the most interested and most profitable to your business.

 

But while Facebook should be an enormous priority, don’t ignore the other social channels that might be more in tune with your brand. There are a ton of other social channels to be creating video content for that offer what marketers love — reach and attention.

Image Source: PostRocket

Let’s go into a couple of the big ones.

Video on Twitter is for engagement

Twitter’s new video product, which was released late January of this year,  has changed the way people use content on this platform.

Video on Twitter is truly “social” and the best way to use Twitter video is by connecting and engaging, rather than just pushing.

As Twitter has grown in size, it’s become a listening platform. Six years ago, I could send a tweet and get more engagement on it than I do now. I had less of an audience, but the audience was paying closer attention. It was more serious. Now the amount of information and users on that platform have become so intense that it’s hard to have that same engagement. It’s diffcult to get anyone’s attention.

That’s why the game, the real way to win with Twitter video, is through engagement — using it as a “pull” rather than a “push.”

The truth is, people respond to the effort. With Twitter’s new video feature, they’ve been able to take that feeling to the next level.

All you have to do is get in there and engage. Reply to a tweet using the camera option, select video, and start talking. It takes me nine to twelve seconds to make a video and reply, but those extra seconds hold a lot of meaning.

Not to mention it’s more personal, visual, and we are living in a world where the visual is often regarded as a better engagement than the written.

Image Source: CashSherpa

Video on Snapchat is all about the attention

Snapchat marketing is huge right now. More than 60% of U.S. 13 to 34 year-old smartphone users are Snapchatters.

They now have more than two billion video views a day, and there are a few interesting things about Snapchat regarding their platform and how it works.

Snapchat gets your undivided attention because of the individual stories available. It’s also one of the only platforms in which you can draw creative on top of the video, creating opportunities for some awesome Snapchat exclusive artists like Shonduras.

Most importantly, videos have a maximum life of twenty four hours or less if the users choose to make it so. A video can last as little as a second. The urgency to see something before it disappears can be a huge factor.

I had a very successful start on the platform by advising Snapchat users to screenshot the snap before it disappeared and post it to Twitter to get a reply from me. People respond to that kind of urgency.

Image Source: MediaKix

The hype of Snapchat marketing

Now, marketers are getting really serious about Snapchat as a platform to reach an enormous number of people due to some key changes Snapchat has made.

Earlier this year, Snapchat launched the Discover section of the app. It’s a feature that allows users to receive content provided by media companies. Current participants include National Geographic, Vice, ESPN, and more. Eleven participants in all. It’s a very serious play on the company’s part because it puts it in a very aggressive place with the overall user interface of the app. It completely changes how the app is both perceived and used.

I might also mention that Snapchat is now basically handing brands the 13 to 34 year-old demographic through  the use of their Discover feature. Brands can have ads pre-roll before the content.

And while you may not be able to afford the pre-roll program that they have, just the mere fact that these big brands and media companies have signed on should tell you something. Teens and young adults use Snapchat all day and night. It’s one of their main forms of communication, and because of that, you need to care about it and learn to talk to them on on the platform.

Convinced?

Image Source: 451heat.com

Video on Instagram is a #NewMarketingTrend

Instagram was bought by Facebook on April, 9, 2012. At the time, Instagram had only 30 million users and introduced advertising for selected brands in October 2013, but didn’t open up for all marketers until September 2015.

48.8% of brands are on Instagram and by 2017, it is predicted to rise to 70.7%.

Video ads offer the same visually, immersive quality as photo ads on Instagram – with the power of sight, sound and motion. And now, you can share videos up to 60 seconds long and in landscape format. When Instagram first introduced videos, more than 5 million were shared within the first 24 hours!

So, if your brand is not on Instagram yet, it’s time that you revise your Instagram marketing plan.

Image Source: Incredible Marketing

Wrap

If you are not using video in your social media marketing yet, you should be. A third of all online activity is spent watching videos and with 90% of users saying that they found product videos helpful while making an online purchase decision, you want to make sure your hat is in the social video ring.

These statistics can help you build a strong marketing plan with the perfect video distribution strategy for each platform.

Guest Author: Mehroz Khan is an Entrepreneur and Co-founder at Videoexplainers-Video production company. He is a blogger, strategist, social media marketing specialist and growth strategist. His expertise includes marketing and video production. He regularly writes on Videoexplainers where he talks about explainer video, its various business advantages (increased website conversions, high sales, qualified leads, and facilitating customers’ understanding level) and the massive video impact on customers. Follow Mehroz on Twitter: @mehrozanwer, connect with him on LinkedIn: Mehroz Khan or email him at mehroz@videoexplainers.com.

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5 Facebook Ad Myths That Are Killing Your Profits

“Boost this post to get better results!“

Facebook hounds you with this supposedly important message.

You scoff. Why would anyone pay to boost their posts?

You might even consent to Facebook’s badgering and fork out the $5 needed, and what happens? Facebook becomes even more irritating, now blasting you with confusing messages about retargeting options.

Facebook ads? Pah, it’s just a fad and the internet will soon get over it.

This is how myths begin.

Facebook Ads are a powerful platform with incredible potential. It’s also complex and surrounded by myths and misconceptions.

Let me show you how to see past those myths and unlock the real power of Facebook advertising.

The power of reaching a tiny amount of people

Facebook doesn’t cost any money, but it’s far from free.

This massive people-search engine sits there quietly, collecting every detail of your life and your friends’ lives, storing everything as searchable data for advertisers.

While that might sound like something even George Orwell would lose sleep over, it’s a dream scenario for every marketer. Imagine targeting anyone you want to target: No more wasted money on showing irrelevant ads to the wrong people.

The Facebook ad-platform, with its ample targeting power and complex features, is quite a handful even for the most seasoned marketing professional. Many are content in simply scratching the surface and taking what results they get.

Such variance in user experiences has lead to different ideas about what Facebook Ads is and isn’t.

Myth #1 – It’s too expensive!

We have no problem purchasing the latest MacBook for work, or the latest lead generation plugin for WordPress. We’ll gladly pay for a landing page service or domain hosting, or hire someone to help us design an image.

Spending money for advertising though? Nope. Most of us would rather sweat away at guest posts (yes, guilty as charged) and other forms of free promotion before even looking at paid advertising.

Let’s talk about that.

Can you afford NOT to advertise?

Perhaps you should save your money and keep doing the free promotion.

This was my thinking. Then I opened up my calculator.

An average guest post takes 20 hours to write. On average, that brings in 100 subscribers. Let’s say my time is worth $10/h. Whoops, I’m paying $2 per subscriber. Even then, I’m risking that no one takes an interest and I’ve wasted my time.

Mary Fernandez, the self proclaimed blogaholic, used Facebook advertising to grow her subscriber list. She gained 532 subscribers in 43 days, after spending a total of $227.05.

That’s $0.43 per subscriber. AND you can still write guest posts at the same time.

What about sales? At Thrive Themes we had a massive 900% ROI on Facebook ads during a period of 11 months. That’s $9 for every $1 spent.

These ROI-figures are tough to achieve and require a lot of experimenting, but it just goes to show that Facebook ads can be extremely lucrative. Question is, can you afford NOT to spend money on advertising?

Absolute minimum budget for a Facebook Ads-campaign:

The absolute minimum daily budget based on Facebook’s pricing is $2/day, or $5/day for manual bidding. That’s $60-150/month on advertising. Hardly more than your internet bill.

Granted, it’s the absolute minimum budget, and probably won’t bring in massive results. But for someone with a minimal advertising budget, any positive result is welcome.

The minimum budget for your campaign depends on your campaign goal, but it’s safe to say that Facebook advertising doesn’t require a massive budget to get started.

Myth #2 – Useful, but will not work for my business

Facebook Ads won’t work for YOUR business because of one of the following reasons:

• Only B2C companies advertise on Facebook.
• Only fun media companies advertise on Facebook.
• It’s only for boosting posts, to collect likes and increase brand awareness.
• Your product isn’t digital.
• You don’t want to annoy people while they’re browsing Facebook.
• etc…

If reasons like these are preventing you from dipping your toe into the Facebook advertising pool, you might be looking at it completely backwards.

The marvelous thing about Facebook is that, much like Soylent Green, it consists of real people. Every account, if not for a tiny percentage of fake accounts, is a real person. Real people are generally interested in a variety of different things, including your business.

1.65 billion people have a Facebook account. This means a member of your potential audience is browsing Facebook at this very moment and you’re missing out on an opportunity to get in front of them.

In short: If your business provides a benefit to your audience, Facebook Ads will provide a benefit to your business. Whether it be in leads, subscribers or sales.

Myth #3 – I need a huge audience

If you’ve heard the myth that Facebook ads are only good for collecting “likes”, you’ve heard the misconception that follows: You need a huge audience to get any true results from Facebook advertising.

The great thing about Facebook is that you already have a huge potential reach. Facebook will gladly serve your ad to any of its 1.65 billion users.

All you need to do is tell Facebook what sort of person you want to target.

Build a target audience from scratch

You can build an accurate target group for your ads quickly, starting from absolutely nothing. All you need to do is specify the type of person you want to target, and Facebook will do the rest.

Here’s how:

1. Find Pages focused on your selected interest using Facebook’s search function.
2. Use this cool hack to find more relevant groups to further narrow down your search.
3. Make a profile of the type of person involved in these groups.
4. Using this profile, create your first target audience.

Boom – audience from nothing.

Expand an existing audience

If you already have a group of engaged followers in the form of a mailing list, you can turn that into a custom target audience for Facebook. Facebook can then expand on that with the Lookalike Audience-function.

Here’s what you do:

1. Import your mailing list into Facebook to create a custom audience.
2. Create a Lookalike Audience based on your custom audience.

If you don’t have a mailing list, but still have a fair amount of traffic to your website, you can:

1. Install a facebook tracking pixel onto your page to identify and record visitors.
2. Use the data recorded by the pixel to create a Lookalike Audience.

It’s helpful if you already have a large list of subscribers, but you can use Facebook’s provided tools to build an audience from nothing and still be successful.

Myth #4 – I need professional quality images

Your Facebook ad needs an image, that’s true. To be successful, it needs to be:

1. Visually appealing
2. Attention grabbing

That’s it.

Sure it helps to be relevant to your offer, but that’s in no way a requirement.

At Thrive Themes, we’re always trying to optimize and increase our Facebook ad-ROI. This means going to some extremes in image choices.

A standard stock photo. Note the cute baby pondering and looking. Your eyes are automatically drawn to the corner with a feeling of getting ready to learn.

Using humor and a striking graphics style, this image brings home the message and stands out from the crowd.

A professional brand colored design, built by our team of designers. Your attention is drawn to the product logo in the center of the image.

Using similar copy and target audiences, which one do you think brought a positive ROI? (Answer below.)

As Sketchdesk concluded in their mythbuster-case study about Facebook images, people respond to images in surprising, often counter-intuitive ways. American Marketing Association was quick to criticize Sketchdesk’s case study as inconclusive and lacking targeting data.

Sketchdesk and AMA agree on one thing: you must test different images. It’s the only way to really know what your audience responds to.

So don’t worry if you’re not a professional designer or a studio photographer. If you want to create something from scratch, Adespresso has a great guide on using Canva to create amazing Facebook ad images.

Here are a couple of image ideas you can easily make:

• Plain colored background with an icon on it
• Stock photo
• Screenshot
• Scenery photo

Then test. Test two or three images on the same advert. You might be surprised by the result.

If you’re stuck looking for images, here’s a few good sites with free or cheap images:

http://ift.tt/1oxjxGK

http://kaboompics.com/

https://fotolia.com/

If you want to quickly edit an image, try these sites:

https://www.canva.com/

https://pixlr.com/

http://ift.tt/1Qtc7xO

In short: As long as you have an image that’s visually appealing and attention grabbing, you’re good to go. Don’t get stuck on the idea that the image has to be perfect.

Answer: ALL of those three images brought a positive ROI after testing.

Myth #5 – Facebook Ads are ignored because they’re annoying

Remember when banner ads were all the rage? Yes, the flashy and annoying ones, informing you of the iPhone or million dollar prize you’ve won. You don’t see them anymore. I mean, you literally don’t see them anymore.

This dreadful ad format was so annoying that people became blind to it.

Irrelevance makes an advert annoying. They’re trying to sell you something you don’t need and end up robbing you of your time. On the other hand, if an ad offers you something you find truly beneficial and helpful, you’d love to find out more.

Now, Facebook is an evil corporation only interested in money.

(Just to point that out.)

But they know where that money comes from: the users. Facebook’s primary goal has always been to attract and keep users on the platform. Keeping users requires constantly engaging them with relevant information and keeping irrelevant information out of sight.

In other words, Facebook has no incentive to let marketers ruin the platform with spammy ads.

Sure, once in a while a spammy ad or annoying post slips through, but it soon disappears if not enough users engage with it. Properly targeted quality ads take precedence because they’re the ones people tend to click.

Facebook’s humongous user base keeps on growing because of the perceived value users get from continually being presented with relevant content.

Bottom line – Facebook ads is designed to favor showing relevant ads, and keep irrelevant ads out of your Newsfeed. That’s why it’s so damn effective.

Ditch the myths – Start your ad campaign with a fresh mind

There are other myths, and Facebook’s lackluster communication about new updates and features doesn’t exactly prevent new myths from forming.

Truth is, you’re losing a ton of profit if you let misconceptions keep you out of this advertising platform. Now you know the myths. You can start your journey into Facebook ads with a fresh mind.

When you create your first Facebook campaign, remember to pair every ad set with a conversion optimized landing page. If you need a quick and simple way to create converting landing pages, check out the Rapid Landing Pages course!

Guest Author: Jay is passionate about copywriting, inbound marketing and turning marketing jargon into something humans can understand. When he isn’t waxing lyrical about conversion optimization on the Thrive Themes blog, you can find him roaming the streets of major European cities looking for business opportunities.

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